Ibtisam Malik

Ibtisam Malik

CMO – IoT Specialist & Co-Founder
6+ Years Experience

Ibtisam Malik is Co-Founder and CMO of Zovencia, where he leads marketing strategy while also driving the company's growing IoT solutions practice.

About

Meet Ibtisam

Ibtisam co-founded Zovencia alongside Saad, and has worn two hats at the company ever since: growing the Zovencia brand as CMO, and building out the technical side of its IoT practice — a combination that's less unusual than it sounds, since both roles come down to understanding a system, whether that's a market or a network of connected devices, and designing for it deliberately.

As CMO, Ibtisam sets Zovencia's marketing direction and owns client acquisition — positioning the brand, shaping go-to-market strategy for new service lines, and making sure the agency's growing reputation actually reaches the businesses that need what it offers.

On the technical side, he leads IoT project architecture — designing connected systems that tie sensors, embedded hardware, and cloud infrastructure together into something a client can actually run in production, not just demo once.

Expertise

Marketing & IoT

Marketing Strategy

Positioning the Zovencia brand and shaping go-to-market strategy for new service lines.

Brand Growth

Driving client acquisition and building the agency's reputation across every market it serves.

IoT Systems Design

Architecting connected systems that tie sensors, hardware, and cloud infrastructure together reliably.

Embedded Solutions

Getting connected-device projects from prototype to something a client can run in production.

Core Responsibilities & Skills
Marketing & Brand Direction Go-to-Market Strategy Digital Marketing IoT Protocols (MQTT, Zigbee) Sensor Integration Embedded Systems